ENVIRONMENTAL BENEFITS: Sustainability


Environmental sustainability has been defined as meeting
the needs of the present without compromising the ability
of future generations to meet their needs.
Landscaping initiatives can include evaluating the use/application of fertilizers, pesticides and herbicides; reducing or eliminating building and grounds landscape to conserve water; monitor watering systems to use only when needed; and establishing composting programs for organic wastes.




Current Farming is Strip Mining

  • Rich Land becomes unhealthy and quickly depleted of nutrients as crops extract minerals
  • Chemical fertilizers provide few nutrients
  • Crops' immune systems are weakened, causing the need for more pesticides
  • Organic fertilizers help, but provide less than 1/3 the minerals needed
  • People and animals prefer foods with more nutrients
  • Healthy plants and land cost less to maintain
  • Consumers get increasingly empty food
  

Ecological Impact

  • Runoff from chemical fertilizers has become a major problem for rivers, lakes, and bays
  • Golf courses and lawns are a major source of pollutants today, as well as farms
  • OceanSolution restores land over 5 years as chemical fertilizers are ramped down
  • Renews aerobic bacteria in the soil
  • Better sequesters carbon more efficiently due to balance
  • Resilient to wind and water damage


Not Just the Environment!


Premature Babies Linked to Pesticide and Fertilizer Run-off. Premature Births Peak Seasonally When Pesticides And Nitrates In Surface Water Are Highest.

Source: Indiana University, May 7, 2007

Science Daily
The growing premature birth rate in the United States appears to be strongly associated with increased use of pesticides and nitrates, according to work conducted by Paul Winchester, M.D., professor of clinical pediatrics at the Indiana University School of Medicine...

..."A growing body of evidence suggests that the consequence of prenatal exposure to pesticides and nitrates as well as to other environmental contaminants is detrimental to many outcomes of pregnancy. As a neonatologist, I am seeing a growing number of birth defects, and preterm births, and I think we need to face up to environmental causes," said Dr Winchester, who is also director of Newborn Intensive Care Services at St. Francis Hospital in Indianapolis.

Source: Indiana University Study, May 2007 		 

Why Sustainablity is Now the Key Driver of Innovation


"Sustainability isn't the burden on bottom lines that many executives believe it to be. In fact, becoming environment-friendly can lower your costs and increase your revenues. That's why sustainability should be a touchstone for all innovation."

"In the future, only companies that make sustainability a goal will achieve competitive advantage. That means rethinking business models as well as products, technologies, and processes."

Source: Harvard Business Review, September 2009